Resume

Donald Kim, BSc, MBA, PMP

CEO & Founder | Award-Winning SEO/ PPC/ Digital Marketing/ Amazon/ YouTube/ E-commerce | Project Management | Business Strategy & Execution | Accredited Investor & Advisor

Overview

Experience:

CEO & Founder of Optimized Webmedia Marketing Inc., an Award-winning SEO/ PPC/ Amazon/ E-commerce/ Digital Marketing Agency. Subsidiary Companies: AMZ Marketing Pros, SEO Fly Digital.
CEO & Founder of MarketData Force Enterprises Inc.: Market Research, Data Analytics, Product/ Service Commercialization, E-commerce, and Media Production Studios.
Executive Chairman of Donald Kim Group, a Holding Company for a Diversified Portfolio of Managed Companies.
Donald Kim, BSc, MBA, PMP: SEO/ PPC/ Amazon/ E-commerce/ YouTube/ Digital Marketing.
Accredited Angel Investor and Advisor for early-stage startups.
Corporate Advisory Board Member within the SFU Beedie School Business' Business Analytics and Data Mining Certificate program.

Education:

MBA (Management of Technology - Specialization in Biotechnology) Graduate from SFU Beedie School of Business.
Graduate Diploma in Business Administration from Simon Fraser University.
BSc (Molecular Biology and Biochemistry) from Simon Fraser University.

Certifications:

PMP (Project Management Professional) through the Project Management Institute (PMI).
Marketing Certifications: Influitive Advocate Marketing, Hootsuite Social Media Marketing, Google Analytics, Google AdWords, Bing Ads Accredited Professional, SEMrush SEO Professional, Content & Copywriting, HubSpot Inbound & Email Marketing, Photography, Videography.

Professional Experience

Optimized Webmedia / CEO & Founder
Mar 2013 - Present

Optimized Webmedia Marketing Inc, is an Award-winning SEO/PPC & Digital Marketing Agency.
We help Businesses Dominate Online - Be at the Top of Google Search.
SEO Specialist: Technical On-Site, On-Page, Local SEO, and Off-Site SEO. Full SEO website analysis: SEMrush, Ahrefs, MOZ, Screaming Frog; Google Analytics, Long Tail Pro, Google Page Insights, Google Search Console.
Paid Advertising (PPC): Google Ads, SEM (managing PPC campaigns), performance marketing, conversion, and online customer acquisition. Manage PPC ad spend in excess of $100K/month.
Facebook & Instagram Ads, LinkedIn Ads, Twitter Ads, TikTok Ads, and Programmatic Ads.
Amazon Marketing & Advertising.
E-commerce Experts.
YouTube Experts.
Develop SEO/PPC strategies, building, monitoring, and optimizing Facebook Ads, Instagram Ads, and Google AdWords and Bing Ads accounts, creating sales & marketing funnels and landing pages, as well as all aspects of PPC, Google Analytics and Conversion Tracking; Search, Display and Remarketing campaigns, Conversion Rate Optimization (CRO), and KPI Reporting (including various Marketing Reporting Software and Google Data Studio).
Social Media Marketing, Facebook & Instagram Advertising, Analytics: Facebook (Messenger Marketing), Twitter, Pinterest, LinkedIn, Instagram, Tumblr, Vimeo, uploading videos on YouTube and podcasts episodes, pre-scheduling social posts with Hootsuite.
Website & E-commerce design & development (HTML/ CSS), maintenance & security, and SEO: WordPress, Shopify, Magento, Joomla, Drupal.
Email Marketing Campaigns; Marketing & Sales Funnels; Landing pages.
Content Marketing/Copywriting.
WordPress Blog Writing with formatted text, images, and optimized for SEO.

Donald Kim, BSc, MBA, PMP / Management Consultant
Mar 2013 - Present

Expert Consultant in growing and scaling businesses through results and data-driven Digital Marketing.
Generate leads, clients, and customers through SEO (Search Engine Optimization - Organic), Paid Advertising - PPC (Google Ads), Facebook Ads.
Other areas of Expertise: E-commerce, Amazon Marketing & Advertising, CRO (Conversion Rate Optimization), YouTube, LinkedIn Ads, TikTok Ads, Twitter Ads, Website Design & Development, Systems & Processes, Digital Marketing Strategy, and Project Management.

AMZ Marketing Pros / CEO & Founder
Apr 2017 - Present

AMZ Marketing Pros is a leading Amazon Marketing Management Agency.
Growing Amazon sales is what we’re great at.
Our full service Amazon Marketing Management includes all the core services your business needs to succeed on Amazon Seller Central/Amazon FBA and Amazon Vendor Central/Amazon FBM, where you’ll have access to our team of Amazon Marketing Specialists.
We specialize in Amazon SEO, Amazon PPC, Amazon Advertising, Amazon Product Listing Optimizations, Copywriting/Content Writing, Graphic Design, Inventory Management, and Reporting.
We provide strategies based on the latest and greatest Amazon Marketing and Advertising best practices, world-class support & insights
Subsidiary Company to Optimized Webmedia.

SEO Fly Digital / CEO & Founder
Apr 2017 - Present

SEO Fly Digital is a white label SEO service built specifically for agencies, in-house SEOs, and affiliates. We can help you scale your custom, quality link building & local citation building.
Scale your business with Done For You (DFY) SEO Fly Digital's Wholesale / White Label SEO, Google AdWords PPC & Facebook/Instagram Ads PPC, Website Design, and Digital Marketing Services.
Our 100% white label link building service allows you to get consistent, high quality backlinks and local citations with quick turnaround time and 100% North American based support.
Subsidiary Company to Optimized Webmedia.

MarketData Force / CEO & Founder
Feb 2013 - Present

SEO Fly Digital is a white label SEO service built specifically for agencies, in-house SEOs, and affiliates. We can help you scale your custom, quality link building & local citation building.
Scale your business with Done For You (DFY) SEO Fly Digital's Wholesale / White Label SEO, Google AdWords PPC & Facebook/Instagram Ads PPC, Website Design, and Digital Marketing Services.
Our 100% white label link building service allows you to get consistent, high quality backlinks and local citations with quick turnaround time and 100% North American based support.
Subsidiary Company to Optimized Webmedia Marketing.

Beedie School of Business at SFUBeedie / Advisory Board Member
Oct 2015 - Present

Serve as a Corporate Advisory Board Member within the SFU Beedie School of Business' Business Analytics and Decision Making Certificate Program.
The Beedie School of Business offers its major and joint major undergraduate students the opportunity to pursue a Business Analytics and Decision Making Certificate.
The Certificate is motivated by the rapid growth in the use of large data sets and sophisticated analytic methods in business decisions, which in turn is driven by the improvement in competitiveness and profitability that these methods provide.

Webilize / Vice President, Sales & Marketing
Feb 2016 - Apr 2017

Improved SEO using SEMrush (keyword analysis; site audit; site visibility; backlink audit), MOZ (organic traffic), and Google Analytics. Successfully increased rankings to the first page of Google for several strategic keywords.
Built and organically grew Social Media channels: Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, Tumblr, Flickr.
Tracked success of social media marketing with analytics reports and dashboards.
Content Marketing: Wrote > 25 blogs using best practices in on-site SEO (keywords, internal links and outbound links, meta description, title tags) and copywriting, eBooks, and white papers. Built and organized strategic content calendar.
Wrote new content for Webilize’s website; digital marketing; conducted market research and competitive analysis.
Wrote 100-page Digital Marketing Strategy Playbook and executed action plans (Asana PM Software).
Built automated email marketing campaigns based on target market using Campaign Monitor.
Deployed and implemented Salesforce CRM - Enterprise Edition, ToutApp (Email Tracking).

Allocadia Software / Business Development / Sales & Marketing
Jul 2014 - Feb 2016

Provided business-consulting expertise to clients to enable them to achieve increased visibility into their marketing performance, as well as identified and drove transformative and strategic change by working with the solutions consultant and customer success team to provide seamless implementation of Allocadia’s software.
Aid in improving the processes around business development, sales, and marketing functions.
Execute targets and sales initiatives; practice CEB’s Challenger Sales Approach.
Presented demonstrations of Allocadia’s cloud-based marketing software.
Performed data analytics, and created visually aesthetic presentations.
Established target accounts and served as the primary contact for new leads and marketing generated opportunities.
Effective time and resource management to ensure consistent attainment of monthly targets.
Experienced with SalesForce, InsideView, SalesLoft, ToutApp (Email Tracking), LinkedIn SalesNavigator, Twitter, and Marketo (Marketing Automation), Infer Lead Scoring, Hootsuite (Social Media Management), and Socedo (Automated Social Media).
Certifications: Influitive Advocacy, Hootsuite Social Media, and Google Analytics and AdWords.

SignalChem Pharmaceuticals / Territory Account Manager & Technical Service Specialist
Feb 2013 - Jul 2014

Highest company Sales Figures in Q1 and Q2 in 2014; Current Average Cumulative Sales in 2014: > 100% of Monthly Quotas; March 2014 Sales: 110%; April 2014 Sales: 235%; May 2014 Sales: 150%; June 2014 Sales: 130% of Territory Sales Target
Top Producing Sales Person in 2013: Achieved 100% of the 2013 Yearly Sales Target in 10 months
Consistent sales record in achieving and/or exceeding set Monthly Sales Targets (90% - 235%)
Train and manage new Business Development Representatives and Sales Team Members for the U.S. East Coast and Central Territories
Identify and manage sales opportunities with existing customers and new accounts by telephone (20 - 50 calls/day) and email, and drive proactive outbound call activity into net new contacts
Executed effective prospecting and lead generation efforts to maximize coverage of defined accounts
Build and manage sales pipeline (generate and maintain pipeline in the six-figure range) of opportunities and incremental revenue with systematic upselling and cross-selling
Established trusted advisor relationships that provide ongoing, account information and future sales opportunities
Conduct conference calls to address issues, provide needs analysis, and investigate to ensure client satisfaction
Prepare quotations (using Sugar CRM) for existing and potential new clients as well as follow up on these quotations

Spoonk Space / Accounting Clerk
Nov 2012 - Jan 2013

Bookkeeping using QuickBooks, and organizing and consolidating financial statements
Performed Cost-Volume-Profit analysis, payroll, processed purchase orders, sales orders, invoices, and managed accounts receivable and accounts payable
Reconciled records of bank transactions
Provided customer service for incoming direct calls/emails regarding products and orders
Prepared waybills for product shipment (UPS) of web orders
Liaised with distributors and shippers

iData Research / Senior Market Research Analyst
Jul 2011 - Jul 2012

Received promotion to Senior Market Research Analyst
Mentored and trained other Market Research Analysts and Account Executives of the company as required, and helped in completing their projects on-time, and informed them on the quality of standards upheld by the company
Excelled at conducting global quantitative and qualitative market research, providing global market intelligence, monitoring, and competitive insight for medical device companies - Received Market Analyst of the Month Award
Conducted economic/financial modeling, forecasting and analysis, and business analysis using SWOT Analysis
Highly developed Project Management skills
Established relationships and a resourceful network of key industry contacts in the medical device market
Collaborated with sales team to help increase sales by addressing technical enquiries by prospective clients
Analyzed Medical Device Markets and authored 5 Market Reports: U.S. (2), Asia-Pacific, Europe, and Latin America

Tekmira Pharmaceuticals / Quality Control Analyst
Jan 2010 - Jun 2011

Optimized the Ferrous Oxidation of Xylenol Orange (FOX) assay by significantly increasing the accuracy of the analysis
Achieved team goals by coaching peers within the team and leading by example for other team members
Increased lab quality control by providing initial review of data generated from internal and external projects
Conducted the analysis of raw materials, in-process and finished formulations according to standard operating procedures
Performed method qualification/transfer and conducted analysis of raw materials, in-process and finished formulations with a high degree of accuracy according to standard operating procedures

Neuromed Pharmaceuticals / Research Associate III - Analytical Chemistry
Jan 2006 - Jan 2010

Promoted from Research Associate II to Research Associate III
Increased productivity and throughput by more than 50% by automating the Method Development process
Trained new/current staff in analytical techniques and the use of instruments, promoting departmental cross-training
Presented and discussed data/results at interdepartmental meetings - Chemistry and Molecular Biology meetings
Improved workplace community by organizing major workplace events as a member of the Social Committee
Conducted the analysis of high throughput ADME Biological assay, producing high quality data in a timely manner
Improved the quality of in-house testing by creating Standard Operating Procedure guidelines

CanTest Ltd. / Mobile Laboratory Analyst
Jun 2004 - Dec 2005

Awarded with an “Employee Star” of the year at Maxxam Analytics (formerly CanTest Ltd.) for maintaining positive relationships with clients by identifying their needs and providing exceptional service
Experienced with client relations, providing real time data, and field sampling support for Engineers
Improved workplace cohesion as a member of CANTEST’s Social Committee by helping to plan company social events
Increased the quality of the Mobile Lab’s data documentation standards and successfully passed the Canadian Association for Environmental and Analytical Laboratories (CAEAL) inter-division Proficiency Audit Testing

The University of British Columbia / Plant Operations Project Services Office Clerk
Jul 2003 - May 2004

Performed Accounts Receivable and month end reporting in a timely manner
Analyzed final contingencies (cost variances) and project budgets with actual costs and encumbrances and tracked project budgets on MS Excel spreadsheets and Facilities Management Program (FME)
Effectively processed project estimate forms/scheduling data sheets/elemental sheets, budget amendments, contract change orders, internal contracts, and purchase orders

CF Canada Financial Group Inc. / Financial Services Representative/ RESP Sales Representative
Jun 2001 - Jul 2003

Successfully completed the BC Life Insurance Agent’s License Level I/Accident & Sickness Insurance License Exams (BC Insurance Council)
Obtained a BC RESP License through BC Securities Commissions
Completed CF Canada Financial's Business Development Program
Completed the Heritage Enrolment Leaders Program

MConn Industries / Manufacturing Specialist

Pacific Signs & Graphics Inc. / Graphic Designer

McDonald’s / Crew Member

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Education

Simon Fraser University /Master of Business Administration (MBA)
Jun 2001 - Jul 2003

Management of Technology

ISA / CCI Learning Solutions Inc.ISA / CCI Learning Solutions Inc. / Professional Computerized Accounting Certification Program (Continuing Education)
2012 - 2012

Fundamentals of Accounting & Computerized Bookkeeping Certificate
Sage Simply Accounting Software Certificate (Level 1, 2 and 3)
Intuit QuickBooks Software Certificate (Level 1, 2 and 3)
Areas of study (in both software programs): Fundamentals of Accounting & Bookkeeping, Double entry accounting, General Journal / General Ledger, Accounts Payable (A/P), Accounts Receivable (A/R), Payroll, Bank Reconciliations, Setting up Data Files (creating company files), Banking and Credit Cards, Budgets, Projects and Inventory, Foreign Currencies, Sales tax reporting, Periodic Processing, and Management tools

Simon Fraser University / Graduate Diploma in Business
2006 - 2008

Areas of study: Financial Accounting, Managerial Accounting, Managerial Economics, Quantitative Business Methods, Human Resource Management/Organization Behavior, Management Information Systems, Managerial Finance, Marketing Management

Rockhurst University / Advanced Microsoft Excel
2004 - 2004

Advanced Microsoft Excel for the Power User
Microsoft Excel Tips, Techniques, and Shortcuts

Simon Fraser University / B.Sc., Molecular Biology and Biochemistry
1996 - 2003

Other areas of study: Accounting, Statistics, Business Economics, Linguistics

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Licenses & Certifications

Google
Issued Aug 2019

Google Analytics

Semrush
Issued Aug 2019

SEMrush Advertising Toolkit

Semrush
Issued Aug 2019

SEMrush Content Marketing Toolkit

Semrush
Issued Aug 2019

SEMrush SEO Toolkit

Semrush
Issued Aug 2019

SEMrush Site Audit

Google
Issued Jul 2019

Google Ads Certification

Conductor
Issued Mar 2019

Conductor Searchlight (SEO Platform & Enterprise Content Marketing): All-Star Certification

HubSpot Academy
Issued July 2017

HubSpot - Email Marketing

HubSpot Academy
Issued July 2017

HubSpot - Inbound Marketing

Udemy
Issued July 2017

Direct Response Copywriting For Online Business

Project Management Institute
Issued July 2017

Project Management Professional (PMP)®

Microsoft
Issued May 2016

Bing Ads Accredited Professional

Influitive
Issued Aug 2015

Advocate Marketing CertificationAdvocate Marketing Certification

Hootsuite
Issued Aug 2015

Social Media Marketing Certification

Google Ads
Issued May 2021

Google Ads Display Certification

Google Ads
Issued May 2021

Google Ads Search Certification

Google Ads
Issued May 2021

Google Ads Video Certification

Google Ads
Issued May 2021

Shopping ads Certification