An SEO consultant is an expert in search engine optimization or the methods that improve a website page’s ranking on Google, Bing, ect. When a web user enters specific keywords into a search engine, it is SEO that decides which pages pop up first.

75% of web users will never scroll past the first page on Google search, that’s why it’s so important for businesses to rank on page 1 of Google.

Whether you are hiring a local SEO consultant or an SEO company, you need to do your research and make sure you are hiring an actual SEO expert in Canada. After all, you don’t want to end up with someone who went to one training workshop or a weekend conference and now claims to be a so-called “expert” or “specialist.”

You will be hard-pressed to find any freelance SEO specialist in Canada or even North America with as much hands-on experience.

Yes, I guarantee keyword placement improvements but I can’t guarantee that you will be on the first page right away. Google algorithms can not be gamed or bought. Hence there is no way to physically guarantee #1 results or even first page results within a specific time frame. That being said, an experienced SEO expert can guestimate with good accuracy a timeline in which you can expect results.

The one thing that should be guaranteed when working with any local SEO consultant in Ottawa is monthly link-building deliverables. With every package, clients should clearly understand what to expect regarding the number of links we will build each month. If you are unsure what your current SEO expert is doing each month for your budget or aren’t getting detailed monthly link-building reports, get in touch with Donald.

You could see the first signs of positive results in as little as 3-6 weeks, with most initial results occurring in months 3-6 of a campaign. That being said, most campaigns deliver the highest return in months 7-12 and beyond. SEO is a long-term play, and it’s more of a marathon than a one-time sprint.

One of the most critical factors in determining the timeline of your results/expectations is to take a current keyword benchmark, see where you currently rank and then evaluate the budget and corresponding timeline to deliver first-page results. The other is your spend each month, as with more budget you can build more links and hence get much faster results.

A typical timeline for a site that is kicking around pages 3-5 to start would be:

1. Start seeing positive movement in as little as 3-6 weeks, really the first signs of life for the campaign
2. Start getting closer to page one, if not cracking the bottom of page one in the first 3-6 months
3. Staying on the bottom of page one/start climbing up to the middle of page one during months 7-12
4. Climbing up to the top of page one and staying there within months 13-18
5. For sites that are already on the first couple of pages of Google, the results will be much faster than the timeline above.

Pricing for a monthly SEO campaign is based on the following factors:

• Number of targeted keywords
• Competitiveness of targeted keywords
• Current keyword rankings
• Current backlinks & site authority
• Clients goals/timeline/expectations
• Monthly campaigns start as low as $1,000/month and go up by increments of $500. With more budget, a higher quantity and quality of links can be targeted and built each month, thereby driving faster rankings for competitive keywords.

There are no fixed-term contracts, you can cancel anytime you want and the service/billing cycle runs from from when you sign up.

Every SEO campaign starts with a benchmark keyword ranking report to analyze the current positions. Then, you will get monthly keyword ranking reports with results tracked weekly or bi-weekly, depending on the campaign’s size.

A fully detailed and 100% transparent link-building report is delivered each month for every client regardless of the budget with a list of links built. The report includes live URL, anchor text, targeted URL, Page Authority, Domain Authority and Trust Flow (the three most popular SEO metrics) for every single link built within the month for the campaign.