So you’ve built your Shopify store, now what?
e-Commerce Accelerator
In our three-stack approach designed especially for e-commerce brands, we show you how to get customers to your store, convert them as customers and retain them as brand superfans.
Accelerator. noun.
A person or thing that causes something to happen or develop more quickly.
Is this you?
- Itching to take your store to the next level
- Not sure how to approach generating sales for your e-commerce store
- Ready to invest in your marketing, but not sure where
- Not interested in a "quick fix"; looking for proven, solid recommendations
Expected Outcomes
- Foundational understanding that will last for years
- New perspective on your customers and how they find you
- Clarity on your marketing goals and next steps to achieve them
- A marketing tech plan, including what platforms you need
- How Facebook, SEO, Google ads fit into a master plan
Foundational Marketing For Your e-Commerce Store
Our Three Stack Approach
We begin by auditing brand elements, then identify what marketing tactics you should employ and finally deliver a marketing plan for the next 12 months. Usually completed in 3 to 5 weeks.
01. Analyze your brand assets
- Quick start brand character: Identify your brand attributes, values and what makes your brand unique.
- Customer personas: Understand exactly who your dream customers are.
- Social media competitive analysis: How does your brand compare with competitors.
- Catalogue audit: Are you set up for SEO? Have you loaded your products properly in your catalogue?
02. Marketing tactics to attract your perfect customer and keep them
- Understand the five stages of the customer journey.
- Social media review: identifying the channels your customers are using and then focus your efforts.
- Map the right marketing activities to convert your customers.
- Retention strategies to encourage customers to return time and time again.
03. Marketing Action Plan
- Gap analysis: What do you need to do to achieve your goals?
- Team analysis: Do you have the right people in place? Who do you need to hire?
- Tech analysis: What platforms do you need to maximize efficiency?
- Our Marketing Plan: An easy-to-reference document that maps your three, six and twelve-month marketing priorities.
